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Principles of Marketing Cerification Guide: Practice Test 3 (Chapter 6)
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The segment that could be reached easily and well served is considered as
The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as
The division of market on the basis of separate needs and behaviors is called
The market segmented on the basis of 'loyalty status of customers toward brands' is best classified as
A company's targeting strategy depends on
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