Principles of Marketing Certification MCQs – Practice Test 3 (Chapter 6)

Customer Driven Marketing Strategy Quiz with Answers PDF Download – Test 3

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Customer Driven Marketing Strategy Quiz – Practice Test 3 PDF Download

MCQ 11: The segment that could be reached easily and well served is considered as:

attainable segment
measureable segment
accessible segment
substantial segment

MCQ 12: The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as:

product adaptation
straight product extension
dual adaptation
communication adaptation

MCQ 13: The division of market on the basis of separate needs and behaviors is called:

market segmentation
targeting
differentiation
positioning

MCQ 14: The market segmented on the basis of 'loyalty status of customers toward brands' is best classified as:

geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation

MCQ 15: A company's targeting strategy depends on:

the product life cycle stage
the product growth cycle stage
a company's internal equity
the company's external equity

Principles of Marketing Quiz App & e-Book – Customer Driven Marketing Strategy Certification Guide

Marketing Channels MCQs

Customer Driven Marketing Strategy MCQs

Managing Marketing Information: Customer Insights MCQs

Competitive Advantage MCQs

New Product Development MCQs

Personal Selling and Sales Promotion MCQs

Introduction to Marketing MCQs

Global Marketplace MCQs

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