Principles of Marketing Certification MCQs – Practice Test 3 (Chapter 6)

Customer Driven Marketing Strategy Quiz with Answers PDF Download – Test 3

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Customer Driven Marketing Strategy Quiz – Practice Test 3 PDF Download

MCQ 11: The segment that could be reached easily and well served is considered as:

attainable segment
measureable segment
accessible segment
substantial segment

MCQ 12: The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as:

product adaptation
straight product extension
dual adaptation
communication adaptation

MCQ 13: The division of market on the basis of separate needs and behaviors is called:

market segmentation
targeting
differentiation
positioning

MCQ 14: The market segmented on the basis of 'loyalty status of customers toward brands' is best classified as:

geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation

MCQ 15: A company's targeting strategy depends on:

the product life cycle stage
the product growth cycle stage
a company's internal equity
the company's external equity

Principles of Marketing Quiz App & e-Book – Customer Driven Marketing Strategy Certification Guide

Sustainable Marketing: Social Responsibility and Ethics MCQs

Competitive Advantage MCQs

Analyzing Marketing Environment MCQs

Products, Services and Brands MCQs

Marketing Channels MCQs

Consumer Markets and Buyer Behavior MCQs

Customer Driven Marketing Strategy MCQs

Pricing: Capturing Customer Value MCQs

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