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Principles of Marketing Exam MCQs – Practice Test 4 (Chapter 6)

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Customer Driven Marketing Strategy MCQs – Practice Test 4 PDF Download

MCQ 16: The way of selling goods produced in home country with little modification or no modification into foreign market is classified as:

  1. exporting
  2. importing
  3. joint venturing
  4. licensing

MCQ 17: The strategy which does not after the large market to capture smaller share is called:

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

MCQ 18: The market divided on the basis of social class as 'lower lowers, upper lowers and middle class' is example of:

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

MCQ 19: The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as:

  1. investment ownership
  2. contract manufacturing
  3. joint ownership
  4. management contracting

MCQ 20: The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as:

  1. product adaptation
  2. straight product extension
  3. dual adaptation
  4. communication adaptation

Customer Driven Marketing Strategy Exam Prep – Principles of Marketing Notes App & e-Book

Consumer Markets and Buyer Behavior MCQs
Company and Marketing Strategy MCQs
New Product Development MCQs
Competitive Advantage MCQs
Analyzing Marketing Environment MCQs
Managing Marketing Information: Customer Insights MCQs
Sustainable Marketing: Social Responsibility and Ethics MCQs
Personal Selling and Sales Promotion MCQs

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