Channel Management Decisions Quiz Questions and Answers PDF Download - 169

Strategic planning is strategic fit between organizations changing marketing opportunities and its

1. Strengths & Weaknesses
2. Goals & Capabilities
3. Opportunities & threats
4. Both a and b

Considering industrial structures, the economies that are large exporters of manufactured products or services are classified as

1. raw material exporting economies
2. subsistence economies
3. emerging economies
4. industrial economies

The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as

1. market centered company
2. competitor centered company
3. customer centered company
4. profit centered company

The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as

1. deficient products
2. pleasing products
3. salutary products
4. desirable products

The demand which is not affected by price changes in short term is

1. elastic demand
2. inelastic demand
3. realistic demand
4. unrealistic demand