Business Markets Multiple Choice Questions with Answers PDF – Test 136

MCQ 676: The Macro environment of any company or organization includes:

1. the cultural environment
2. the demographic environment
3. customers in international markets
4. both a and b

MCQ 677: The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as:

1. event marketing
2. sponsored marketing
3. online marketing
4. off deal marketing

MCQ 678: The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as:

1. promotional pricing
2. short term pricing
3. quick pricing
4. cyclical pricing

MCQ 679: The suitable example of 'The Selling Concept' is:

1. Insurance or blood donations
2. Lenovo
3. Southwest Airlines
4. Bottled water industry

MCQ 680: The series of steps that must be followed by sales people is classified as:

1. marketing process
2. selling process
3. intermediation process
4. nominal process