What is a Product Notes Questions with Answers PDF Download - 143

The classic examples of deficient products are

1. ineffective medicines
2. junk food and cigarettes
3. nutritious high fiber cereals
4. insurance products

The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as

1. freight on board origin pricing
2. zone pricing
3. basing point pricing
4. uniform delivered pricing

The sustainable marketing principle which states that company must considers society's long term interest, consumer wants and company requirements is called

1. sense of broad marketing
2. sense of mission marketing
3. sense of vision marketing
4. societal marketing

In 'Butterflies' group, the customer needs and company's market offering has

1. Good fit
2. Little fit
3. Strong fit
4. Limited fit

The aspects of brand that are linked to human traits, developed in a specific mix called

1. Brand awareness
2. brand personality
3. self-concept
4. self-image