Personal factors MCQ with Answers PDF Download – Test 148

MCQ 736: The standard shape of curve of product life cycle is mostly followed by:

1. product classes
2. product forms
3. branding
4. product perception

MCQ 737: Considering non-personal communication channels, the billboards and posters are considered as:

1. online media
2. print media
3. broadcast media
4. display media

MCQ 738: The pricing technique in which the customer pays delivery charges for the shipment from factory to the destined address is classified as:

1. basing point pricing
2. uniform delivered pricing
3. freight on board origin pricing
4. zone pricing

MCQ 739: The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called:

1. market segmentation
2. targeting the market
3. undifferentiated marketing
4. differentiated marketing

MCQ 740: A company's microenvironment does not include:

1. The company
2. The marketing intermediaries
3. Demographic forces
4. The organization's suppliers