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Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles Of Marketing Competitive Exam MCQs – Mock Test 147

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Personal factors MCQs – Mock Test 147 PDF Download

MCQ 731: The PLC stage in which recently developed product is made available to customers for first time purchase is called:

  1. introductory stage
  2. business analysis stage
  3. market analysis stage
  4. product marketing stage

MCQ 732: The industry installations and equipment are classified in group of:

  1. capital items
  2. specialty industrial products
  3. supplies and services
  4. augmented industrial products

MCQ 733: Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as:

  1. online media
  2. print media
  3. broadcast media
  4. display media

MCQ 734: The profits related to the new product in its introductory stage are:

  1. negative
  2. continuously rising
  3. higher
  4. declining

MCQ 735: The factors influence innovation's rate of adoption are:

  1. relative advantage
  2. divisibility
  3. communicability
  4. all of above

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