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Principles Of Marketing Competitive Exam MCQs – Mock Test 139

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Buyer Decision Process for New Products MCQs – Mock Test 139 PDF Download

MCQ 691: In business buying process, the group having informal or formal power of approving suppliers is classified as:

  1. user
  2. influencer
  3. decider and gatekeeper
  4. buyer

MCQ 692: In marketing research, asking preferences and questions about buying behavior is example of:

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

MCQ 693: The subcultures includes:

  1. nationalities
  2. racial groups
  3. geographic regions
  4. all of above

MCQ 694: The first step in personal selling process is to:

  1. prospecting and qualifying
  2. pre-approach
  3. approach
  4. presentation and demonstration

MCQ 695: The cultural factors must include:

  1. beliefs and attitudes
  2. social class
  3. occupation
  4. roles and status

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