Types of Costs Quiz with Answers PDF Download – Test 141

MCQ 701: The products that customers buy after careful comparison on price and quality are called:

1. specialty products
2. less specialty products
3. shopping products
4. unsought products

MCQ 702: The market which is segmented on the basis of negative and hostile attitude toward product is considered as:

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

MCQ 703: The broad categories of communication channels are:

1. personal communication channels
2. irrational communication channels
3. non-personal communication channels
4. both a and c

MCQ 704: The movement by concerned government agencies and citizens towards improvement and protection of future and current living environment is called:

1. consumerism
2. seller's extrovert sellers
3. environmentalism
4. seller introvert seller

MCQ 705: Marketing can be defined as:

1. Creating value for customers
2. Building strong relationships
3. Capturing value from customers
4. All of above