Microenvironment MCQs (Multiple Choice Questions) PDF Download - 2

The type of question in questionnaire in which all possible choices are given is

1. open ended question
2. close ended question
3. Both a and b
4. none of above

In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is

1. need recognition
2. information search
3. evaluation of alternatives
4. both b and c

The study of human population in context of gender, race and occupation is called

1. the demographic environment
2. the cultural environment
3. the economic environment
4. the natural environment

The first step in marketing process is to

1. define research objectives
2. develop research plan
3. implement research plan
4. none of above

The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as

1. conventional distribution channel
2. horizontal marketing system
3. vertical marketing system
4. static distribution channel