Microenvironment MCQs with Answers PDF Download – Test 2

MCQ 6: The type of question in questionnaire in which all possible choices are given is:

1. open ended question
2. close ended question
3. Both a and b
4. none of above

MCQ 7: In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is:

1. need recognition
2. information search
3. evaluation of alternatives
4. both b and c

MCQ 8: The study of human population in context of gender, race and occupation is called:

1. the demographic environment
2. the cultural environment
3. the economic environment
4. the natural environment

MCQ 9: The first step in marketing process is to:

1. define research objectives
2. develop research plan
3. implement research plan
4. none of above

MCQ 10: The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as:

1. conventional distribution channel
2. horizontal marketing system
3. vertical marketing system
4. static distribution channel