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Principles Of Marketing MCQs – Mock Test 134

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MCQ 666: Considering products and service classification, the marketing offering such as furniture is an example of:

  1. specialty products
  2. non-shopping products
  3. augmented products
  4. shopping products

MCQ 667: The highly loyal but less potential profitable customer's group is of:

  1. Butterflies
  2. Barnacles
  3. True friends
  4. Strangers

MCQ 668: All the factors affecting purchasing power of consumers are included in:

  1. the cultural environment
  2. the demographic environment
  3. the economic environment
  4. both a and b

MCQ 669: According to PLC stage, when a newly developed product satisfies the market then the stage it enters called:

  1. growth stage
  2. lately buying stage
  3. segmenting stage
  4. targeting stage

MCQ 670: The tests in test marketing are:

  1. controlled test markets
  2. simulated test markets
  3. free test markets
  4. both a and b

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