Principles Of Marketing Practice Test 133

Market Segmentation Quiz Questions and Answers PDF Download - 133

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Market Segmentation Questions and Answers PDF Download: MCQ 133

MCQ: 661

The unwanted and unsolicited commercial e-mails that clog up e-mailboxes of users is classified as

invasion of privacy
spam
virus
deception

MCQ: 662

The 'inside-out' perspective is referred in

The marketing concept
Societal marketing concept
Selling concept
Product concept

MCQ: 663

The kind of retailer whose product line consists of airlines, colleges and hotels is classified as

independent off-price retailer
service retailers
categorized retailer
off-price retailer

MCQ: 664

The 'Regent Seven Seas Cruise Line' invites customers by saying "luxury goes exploring" is an example of

geographic segmentation
income segmentation
psychographic segmentation
behavioral segmentation

MCQ: 665

The 'stages in the adoption process' involves

awareness
interest
evaluation and trial
all of above

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