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MCQ 621: The strong brand preferences and loyalty plays a role in buying of:

  1. industrial products
  2. unsought consumer products
  3. sought industrial product
  4. specialty products

MCQ 622: The types of consumer products are:

  1. Two types
  2. Three types
  3. Four types
  4. Five types

MCQ 623: The 'buyer's black box' consists of:

  1. characteristics of buyers
  2. buyer's decision process
  3. the cultural environment
  4. both a and b

MCQ 624: The adopter group 'early adopters' is classified as:

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound

MCQ 625: The Company focuses on product improvements on continuous basis in the marketing concept called:

  1. The product concept
  2. The production concept
  3. The selling concept
  4. None of the above

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