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Principles Of Marketing Certification MCQs – Mock Test 127

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Company marketing environment MCQs – Mock Test 127 PDF Download

MCQ 631: The basic competitive strategies includes:

  1. cost leadership
  2. focusing strategy
  3. differentiation
  4. all of above

MCQ 632: The products or services having significant group of buyers who are willing to make purchase efforts are called:

  1. sought products
  2. unsought products
  3. specialty products
  4. both a and b

MCQ 633: The clothing lines distribution as casual clothes and formal clothes is a classic example of:

  1. styles
  2. fashion
  3. norms
  4. followers

MCQ 634: The mental process in which customer ends up as buyer of a new product is called:

  1. adoption process
  2. cognitive dissonance
  3. pre purchase behavior
  4. post-purchase behavior

MCQ 635: The value that customers give up to get the benefits of products or services is classified as:

  1. discount
  2. value added tax
  3. price
  4. tax

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