New Product Pricing Strategies MCQ with Answers PDF Download – Test 120

MCQ 596: Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called:

1. sales promotion
2. personal selling
3. public relations
4. advertising

MCQ 597: The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as:

1. cost based pricing
2. differentiated pricing
3. competitive pricing
4. value added pricing

MCQ 598: Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by:

1. Cost of investment on marketing
2. Relative market share
3. Market growth rate
4. Relative market share plus market growth rate

MCQ 599: The type of information consumer obtains by using and examining the product is classified as:

1. experiential sources
2. commercial sources
3. public sources
4. all of above

MCQ 600: To form significant picture of the world, the process of information selection, organizing and interpreting is referred as:

1. perception
2. brand image
3. self-concept
4. self-image