Psychological Factors Notes Questions with Answers PDF Download – Test 119

MCQ 591: The forth step in personal selling process after completion of step consisting of approach is to:

1. prospecting and qualifying
2. follow up
3. closing
4. present and demonstrate

MCQ 592: The strategic business unit with low market share and high market growth is considered as:

1. Cash Cows
2. Stars
3. Dogs
4. Question marks

MCQ 593: The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as:

1. emotional appeal
2. rational appeal
3. moral appeal
4. irrational appeal

MCQ 594: The pricing strategy used to set prices of the products that are must be used with the main product is called:

1. optional product pricing
2. product line pricing
3. competitive pricing
4. captive product pricing

MCQ 595: The second step of value based pricing is to:

1. determine incurred costs
2. design product
3. assess needs of customer
4. set target price