Entering Marketplace Quiz with Answers PDF Download – Test 113

MCQ 561: The traits that can help defining someone's personality includes:

1. self-confidence and dominance
2. defensiveness and adaptability
3. scalability and autonomy
4. all of above

MCQ 562: The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called:

1. nominal selling
2. territorial selling
3. team selling
4. group selling

MCQ 563: The procedure of arranging a product to occupy distinct place in target customers mind is called:

1. Market segmentation
2. Targeting
3. Differentiation
4. Positioning

MCQ 564: According to 'Maslow's hierarchy of needs', the need for security and protection is classified as:

1. physiological needs
2. social needs
3. safety needs
4. esteem needs

MCQ 565: The process of buying a license or copyrights to produce any other company's product is called:

1. acquisition
2. repetition
3. merger
4. new packaging of product