Principles of Marketing MCQs – Practice Test 2 (Chapter 14)

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Personal Selling & Sales Promotion MCQ – Practice Test 2 PDF Download

MCQ 6: The pricing strategy whose steps are setup between different lines of product offered by same organization is called:

optional pricing
product line pricing
competitive pricing
captive pricing

MCQ 7: The type of product development which is systematic, holistic and not compartmentalized is said to be:

customer centered product development
team based product development
systematic product development
concentration based development

MCQ 8: The issues in pricing strategies includes:

predatory pricing
price fixing
deceptive pricing
all of above

MCQ 9: The geographical pricing strategy in which seller bears whole or portion of freight is classified as:

flexible pricing
uniform pricing
basing point pricing
freight absorption costing

MCQ 10: The pricing strategy which combines prices of two or more products in a combo pack is classified as:

segmented pricing
discount pricing
allowance pricing
product bundle pricing

Principles of Marketing Notes App & e-Book – Personal Selling & Sales Promotion Exam Prep

Personal Selling and Sales Promotion MCQs

Analyzing Marketing Environment MCQs

Consumer Markets and Buyer Behavior MCQs

Marketing Communications: Customer Value MCQs

Products, Services and Brands MCQs

Customer Driven Marketing Strategy MCQs

Sustainable Marketing: Social Responsibility and Ethics MCQs

New Product Development MCQs

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