Principles of Marketing MCQs - Chapter 14

Personal Selling and Sales Promotion Multiple Choice Questions (MCQ) PDF Download - 2

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Personal Selling & Sales Promotion MCQs with Answers PDF Download: Quiz 2

MCQ: 6

The pricing strategy whose steps are setup between different lines of product offered by same organization is called

optional pricing
product line pricing
competitive pricing
captive pricing

MCQ: 7

The type of product development which is systematic, holistic and not compartmentalized is said to be

customer centered product development
team based product development
systematic product development
concentration based development

MCQ: 8

The issues in pricing strategies includes

predatory pricing
price fixing
deceptive pricing
all of above

MCQ: 9

The geographical pricing strategy in which seller bears whole or portion of freight is classified as

flexible pricing
uniform pricing
basing point pricing
freight absorption costing

MCQ: 10

The pricing strategy which combines prices of two or more products in a combo pack is classified as

segmented pricing
discount pricing
allowance pricing
product bundle pricing

Principles Of Marketing Mock Tests

Introduction to Marketing MCQs

Marketing Communications: Customer Value MCQs

Products, Services and Brands MCQs

Customer Driven Marketing Strategy MCQs

Company and Marketing Strategy MCQs

Managing Marketing Information: Customer Insights MCQs

Analyzing Marketing Environment MCQs

Pricing: Capturing Customer Value MCQs

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