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Principles Of Marketing MCQs (BBA Marketing) From Textbook

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MCQ 1: The 'concentrated marketing' is also called as:

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

MCQ 2: The market coverage strategy which captures the large share of one or more segments is called:

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

MCQ 3: The segmentation based on climate basis is an example of:

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

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