Company Wide Strategic Planning Notes Questions with Answers PDF Download – Test 39

MCQ 191: In an industry, the group of firm which follows the similar strategy is classified as:

1. outbound group
2. strategic group
3. inbound group
4. comparative group

MCQ 192: The pricing strategy which combines prices of two or more products in a combo pack is classified as:

1. segmented pricing
2. discount pricing
3. allowance pricing
4. product bundle pricing

MCQ 193: When the new developed product concept is tested, the next immediate step is to:

1. develop market strategy
2. develop a testing technique
3. develop intermediaries
4. develop logistic network

MCQ 194: Finding new ways to create more satisfying products for customers is called:

1. customer centered product development
2. team based product development
3. systematic product development
4. concentration based development

MCQ 195: The customers, distributors and suppliers collectively provide ideas for new-product development are classified as:

1. idea's external sources
2. acquisition of ideas
3. primary sources
4. secondary sources