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Principles Of Marketing MCQs – Mock Test 41

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Free New Product Development Process Quiz App Download: "In marketing channels, the conflict occurs in marketing channels working at same level is classified as"; MCQ with answers: slope conflict, steep conflict, horizontal conflict, and vertical conflict. Study New Product Development Questions and Answers, Apple iBook to download free chapter for academic marketing support.

New Product Development Process Quiz – Mock Test 41 PDF Download

MCQ 201: In marketing channels, the conflict occurs in marketing channels working at same level is classified as:

  1. steep conflict
  2. slope conflict
  3. vertical conflict
  4. horizontal conflict

MCQ 202: The products and services consumers shop frequently are classified as:

  1. convenience products
  2. shopping products
  3. customer value
  4. branding

MCQ 203: In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called:

  1. need recognition
  2. information search
  3. purchase decision
  4. both b and c

MCQ 204: The distribution of branded products through one or few outlets is called:

  1. unsought products
  2. industrial products
  3. specialty products
  4. augmented products

MCQ 205: In market segmentation evaluation, the factors must be considered are:

  1. segment size and growth
  2. segment structural attractiveness
  3. company objective and resources
  4. all of above

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