Product Life Cycle Strategies MCQ with Answers PDF Download – Test 40

MCQ 196: The overlapping of steps for more efficient and effective product development with closely working departments is classified as:

1. customer centered product development
2. team based product development
3. systematic product development
4. concentrated product development

MCQ 197: In the communication process, the receiver and sender are classified as:

1. communication functions
2. communication parties
3. communication tools
4. communication channels

MCQ 198: The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as:

1. pull strategy
2. moral selling strategy
3. rational selling strategy
4. push strategy

MCQ 199: The industry capital items include:

1. installations
2. industrial materials and parts
3. shopping products
4. both a and b

MCQ 200: If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as:

1. mass marketing
2. segmented marketing
3. niche marketing
4. micromarketing