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Customer Needs Multiple Choice Questions with Answers – PDF Download

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Study Customer Needs Multiple Choice Questions (MCQ Quiz) with Answers PDF (Customer Needs MCQ PDF e-Book) download to study BBA Marketing Management Tests. Learn Designing and Managing Services Multiple Choice Questions and Answers (MCQs), Customer Needs quiz answers PDF to learn marketing concepts. Free Customer Needs App: Download the BBA Marketing Management MCQ App to study services industries, service mix categories, customer expectations test prep for marketing learning pathways.

"Customer Needs" App Download [Free] with MCQ: Services such as repair and installation services are classified as; with answers: empathy services, value-augmenting services, facilitating services, and assurance services to learn marketing concepts. Practice Customer Needs Quiz Questions, download Google e-Book (Free Chapter) to gain digital competence.

Customer Needs MCQs PDF Download – Prep Test

MCQ 1: The services such as repair and installation services are classified as:

  1. empathy services
  2. value-augmenting services
  3. facilitating services
  4. assurance services

MCQ 2: The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate:

  1. purchase cycle cost
  2. cost of responsiveness
  3. life cycle cost
  4. assurance cost

MCQ 3: If the price of product is $150, cost of maintenance is $15 and the discounted salvage value is $85, then the life cycle cost of product is:

  1. $80
  2. $165
  3. $15
  4. $85

MCQ 4: The services provide by the companies that are beyond the performance and functioning of the product are classified as:

  1. empathy services
  2. value-augmenting services
  3. facilitating services
  4. assurance services

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