Product Life Cycle Strategies MCQs with Answers PDF Download – Test 66

MCQ 326: The process of systematic search for gathering new product ideas is called:

1. idea generation
2. product generation
3. market development
4. business development

MCQ 327: The low price sensitivity for buying the specific brand is called:

1. sought products
2. unsought products
3. industrial products
4. specialty products

MCQ 328: The market segmented on the basis of usage rates such as 'heavy user' or 'light user' is classified as:

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

MCQ 329: The PLC stage in which the distribution and promotion expenses are uncover able because of low profits is referred as:

1. introductory stage
2. business analysis stage
3. market analysis stage
4. product marketing stage

MCQ 330: Evaluation of the profitability of each segment is called:

1. Targeting
2. Market segmentation
3. Positioning
4. Differentiation