Market Segmentation MCQ with Answers PDF Download – Test 68

MCQ 336: The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called:

1. mass marketing
2. segmented marketing
3. niche marketing
4. micromarketing

MCQ 337: The pricing strategy which is used in market penetration strategy is:

1. basing point pricing
2. freight absorption costing
3. flexible pricing
4. uniform pricing

MCQ 338: The strategy that focuses on smaller segments and attract only few competitors is called:

1. mass marketing
2. segmented marketing
3. niche marketing
4. micromarketing

MCQ 339: The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as:

1. sense of broad marketing
2. sense of mission marketing
3. sense of vision marketing
4. societal marketing

MCQ 340: The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as:

1. deficient products
2. pleasing products
3. salutary products
4. desirable products