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MCQ 11: A company's value delivery network, the marketers must treat:

  1. Suppliers as partners
  2. Marketing intermediaries as partners
  3. Various publics as partners
  4. Both a and b

MCQ 12: The forces and factors that shape customers preferences and behaviors are known as:

  1. the cultural environment
  2. the demographic environment
  3. the economic environment
  4. the political environment

MCQ 13: Physical distribution channels includes:

  1. Retailers
  2. Wholesalers
  3. Both a and b
  4. None of the above

MCQ 14: The 'stages in the adoption process' involves:

  1. awareness
  2. interest
  3. evaluation and trial
  4. all of above

MCQ 15: All the factors affecting purchasing power of consumers are included in:

  1. the cultural environment
  2. the demographic environment
  3. the economic environment
  4. both a and b

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Consumer Markets and Buyer Behavior MCQs
Pricing: Capturing Customer Value MCQs
Company and Marketing Strategy MCQs
Global Marketplace MCQs
Customer Driven Marketing Strategy MCQs
Direct and Online Marketing MCQs
Retailing and Wholesaling Strategy MCQs
Managing Marketing Information: Customer Insights MCQs

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