Principles of Marketing MCQs – Practice Test 2 (Chapter 12)

Marketing Communications: Customer Value MCQ with Answers PDF Download – Test 2

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Marketing Communications Customer Value MCQ – Practice Test 2 PDF Download

MCQ 6: The researcher interviews specific number of people in:

stratified random sample
quota sample
simple random sample
convenience sample

MCQ 7: The brand's superiority is based on its:

point of differences
points of priority
points of membership category
point of similarities

MCQ 8: The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of:

organizational promotion
consumer promotions
inbound promotion
outbound promotion

MCQ 9: The kind of costs which is directly proportional to level of production are called:

total costs
overhead costs
variable costs
fixed costs

MCQ 10: The pricing strategy in which the prices of products are set according to perception of buyers rather than according to cost of seller is classified as:

competition based pricing
discount and bonus pricing
customer value based pricing
cost based pricing

Principles of Marketing Notes App & e-Book – Marketing Communications: Customer Value Exam Prep

Consumer Markets and Buyer Behavior MCQs

Business Markets and Buyer Behavior MCQs

Marketing Channels MCQs

Global Marketplace MCQs

Pricing Strategy MCQs

Personal Selling and Sales Promotion MCQs

Products, Services and Brands MCQs

Direct and Online Marketing MCQs

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