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Principles of Marketing Entrance Tests: Practice Test 2 (Chapter 12)

Marketing Communications: Customer Value Multiple Choice Questions (MCQ) PDF Download - 2

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The MCQs: The researcher interviews specific number of people in; "Marketing Communications: Customer Value" App (Android, iOS) with answers: quota sample, stratified random sample, simple random sample, and convenience sample for online masters in digital marketing. Practice Competitor Analysis Quiz Questions, download Apple Book (Free Sample) for online BBA courses.

Marketing Communications Customer Value MCQs with Answers PDF Download: Quiz 2

MCQ: 6

The researcher interviews specific number of people in

  1. stratified random sample
  2. quota sample
  3. simple random sample
  4. convenience sample
MCQ: 7

The brand's superiority is based on its

  1. point of differences
  2. points of priority
  3. points of membership category
  4. point of similarities
MCQ: 8

The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of

  1. organizational promotion
  2. consumer promotions
  3. inbound promotion
  4. outbound promotion
MCQ: 9

The kind of costs which is directly proportional to level of production are called

  1. total costs
  2. overhead costs
  3. variable costs
  4. fixed costs
MCQ: 10

The pricing strategy in which the prices of products are set according to perception of buyers rather than according to cost of seller is classified as

  1. competition based pricing
  2. discount and bonus pricing
  3. customer value based pricing
  4. cost based pricing

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Marketing Communications: Customer Value MCQs App (Android & iOS)

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