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Principles of Marketing Entrance Tests: Practice Test 2 (Chapter 12)
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The researcher interviews specific number of people in
The brand's superiority is based on its
The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of
The kind of costs which is directly proportional to level of production are called
The pricing strategy in which the prices of products are set according to perception of buyers rather than according to cost of seller is classified as
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