Principles of Marketing MCQs – Practice Test 2 (Chapter 12)

Marketing Communications: Customer Value MCQ with Answers PDF Download – Test 2

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Marketing Communications Customer Value MCQ – Practice Test 2 PDF Download

MCQ 6: The researcher interviews specific number of people in:

stratified random sample
quota sample
simple random sample
convenience sample

MCQ 7: The brand's superiority is based on its:

point of differences
points of priority
points of membership category
point of similarities

MCQ 8: The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of:

organizational promotion
consumer promotions
inbound promotion
outbound promotion

MCQ 9: The kind of costs which is directly proportional to level of production are called:

total costs
overhead costs
variable costs
fixed costs

MCQ 10: The pricing strategy in which the prices of products are set according to perception of buyers rather than according to cost of seller is classified as:

competition based pricing
discount and bonus pricing
customer value based pricing
cost based pricing

Principles of Marketing Notes App & e-Book – Marketing Communications: Customer Value Exam Prep

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