Principles Of Marketing MCQs (BBA Marketing) From Textbook

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Principles of Marketing Exam MCQs – Practice Test 4 (Chapter 12)

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Marketing Communications Customer Value MCQs – Practice Test 4 PDF Download

MCQ: 16

The information obtained from company's network data sources is classified as

  1. internal databases
  2. external databases
  3. outsourced databases
  4. both a and b
MCQ: 17

The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as

  1. cash refund
  2. coupon
  3. sample
  4. premium
MCQ: 18

The research approaches in marketing research does not include

  1. experimental research
  2. observational research
  3. ethnographic research
  4. survey research
MCQ: 19

According to consumer promotion techniques, the cash refunds are also classified as

  1. price packs
  2. sweepstakes
  3. point of purchase promotions
  4. cash rebates
MCQ: 20

The lifestyle measuring consumers major dimensions such as

  1. activates
  2. interests
  3. opinions
  4. all of above

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