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Principles of Marketing Exam MCQs – Practice Test 4 (Chapter 12)

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Marketing Communications Customer Value MCQs – Practice Test 4 PDF Download

MCQ 16: The information obtained from company's network data sources is classified as:

  1. internal databases
  2. external databases
  3. outsourced databases
  4. both a and b

MCQ 17: The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as:

  1. cash refund
  2. coupon
  3. sample
  4. premium

MCQ 18: The research approaches in marketing research does not include:

  1. experimental research
  2. observational research
  3. ethnographic research
  4. survey research

MCQ 19: According to consumer promotion techniques, the cash refunds are also classified as:

  1. price packs
  2. sweepstakes
  3. point of purchase promotions
  4. cash rebates

MCQ 20: The lifestyle measuring consumers major dimensions such as:

  1. activates
  2. interests
  3. opinions
  4. all of above

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