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Principles of Marketing Exam Prep: Practice Test 4 (Chapter 12)

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The Quiz: The information obtained from company's network data sources is classified as; "Marketing Communications: Customer Value" App APK Download with answers: external databases, internal databases, and outsourced databases to study online classes courses. Practice What is a Product Quiz Questions, download Kobo eBook (Free Sample) to study online classes courses.

Marketing Communications Customer Value Test Questions and Answers PDF Download: MCQ 4

MCQ: 16

The information obtained from company's network data sources is classified as

  1. internal databases
  2. external databases
  3. outsourced databases
  4. both a and b
MCQ: 17

The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as

  1. cash refund
  2. coupon
  3. sample
  4. premium
MCQ: 18

The research approaches in marketing research does not include

  1. experimental research
  2. observational research
  3. ethnographic research
  4. survey research
MCQ: 19

According to consumer promotion techniques, the cash refunds are also classified as

  1. price packs
  2. sweepstakes
  3. point of purchase promotions
  4. cash rebates
MCQ: 20

The lifestyle measuring consumers major dimensions such as

  1. activates
  2. interests
  3. opinions
  4. all of above

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Marketing Communications: Customer Value Notes App (Android & iOS)

Marketing Communications Customer Value Notes App

Marketing Principles Notes App (iOS & Android)

Marketing Principles Notes App

BBA Economics Notes App (iOS & Android)

BBA Economics Notes App

Financial Management Notes App (Android & iOS)

Financial Management Notes App