Principles of Marketing Quiz App | Marketing Channels Quiz e-Book PDF | 3
Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles of Marketing Certification MCQs – Practice Test 3 (Chapter 11)

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Marketing Channels Quiz – Practice Test 3 PDF Download

MCQ 11: The market development is the result of introducing:

  1. New product in existing market
  2. Existing product in new market
  3. Existing product in existing market
  4. New products in new markets

MCQ 12: In smaller companies, the pricing strategies are handled by:

  1. divisional manager
  2. top management
  3. sales manager
  4. marketing manager

MCQ 13: Return on Investment on marketing (ROI) can be assessed as:

  1. Brand awareness
  2. Market share
  3. Increase in sales
  4. All of above

MCQ 14: The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as:

  1. franchise organization
  2. member organization
  3. link organization
  4. administered organization

MCQ 15: The industrial products are classified on the basis of:

  1. types of customers
  2. types of usage
  3. types of quantity
  4. types of positioning

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