Principles of Marketing Certification MCQs – Practice Test 3 (Chapter 11)

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Marketing Channels Quiz – Practice Test 3 PDF Download

MCQ 11: The market development is the result of introducing:

New product in existing market
Existing product in new market
Existing product in existing market
New products in new markets

MCQ 12: In smaller companies, the pricing strategies are handled by:

divisional manager
top management
sales manager
marketing manager

MCQ 13: Return on Investment on marketing (ROI) can be assessed as:

Brand awareness
Market share
Increase in sales
All of above

MCQ 14: The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as:

franchise organization
member organization
link organization
administered organization

MCQ 15: The industrial products are classified on the basis of:

types of customers
types of usage
types of quantity
types of positioning

Principles of Marketing Quiz App & e-Book – Marketing Channels Certification Guide

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Products, Services and Brands MCQs

Business Markets and Buyer Behavior MCQs

Personal Selling and Sales Promotion MCQs

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