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MCQ 171: The market segmented on the basis of knowledge level of customers regarding such as 'unaware, aware, interested and desirous customers' is included in:

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

MCQ 172: The two broad strategies for new products are:

  1. market skimming pricing
  2. market penetration pricing
  3. product line pricing
  4. both a and b

MCQ 173: The PLC stage which experience increased marketing outlays is said to be:

  1. maturity stage
  2. predictive stage
  3. improved market stage
  4. profit achieved stage

MCQ 174: The research which is used to describe market potential of any market offering is best classified as:

  1. casual research
  2. exploratory research
  3. descriptive research
  4. both a and c

MCQ 175: The 'cars', 'food items' and computers are best classified as:

  1. tangible products
  2. exchange of goods
  3. product marketing
  4. ownership of nothing

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