What is a Product Notes Questions with Answers PDF Download – Test 27

MCQ 131: The products such as toffees and candies are examples of:

1. convenience products
2. unsought products
3. shopping products
4. augmented products

MCQ 132: The consumer products with unique and differentiated characteristics are best classified as:

1. specialty products
2. unsought products
3. convenient products
4. unsought specialty products

MCQ 133: The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as:

1. inbound promotion
2. outbound promotion
3. organizational promotion
4. consumer promotions

MCQ 134: According to competitive positions, the main focus of market follower strategy is to:

1. multiple niching
2. full frontal attack
3. expand market share
4. follow at a distance

MCQ 135: The decrease in average per unit cost of production which is caused by accumulated experience of production is classified as:

1. experience curve
2. learning curve
3. costing curve
4. pricing curve