What is a Product Notes Questions with Answers PDF Download - 27

The products such as toffees and candies are examples of

1. convenience products
2. unsought products
3. shopping products
4. augmented products

The consumer products with unique and differentiated characteristics are best classified as

1. specialty products
2. unsought products
3. convenient products
4. unsought specialty products

The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as

1. inbound promotion
2. outbound promotion
3. organizational promotion
4. consumer promotions

According to competitive positions, the main focus of market follower strategy is to

1. multiple niching
2. full frontal attack
3. expand market share
4. follow at a distance

The decrease in average per unit cost of production which is caused by accumulated experience of production is classified as

1. experience curve
2. learning curve
3. costing curve
4. pricing curve