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MCQ 21: The Apple customers who keeps buying same brand in every purchase is an example of:

  1. user status
  2. usage rate
  3. loyalty status
  4. benefits sought

MCQ 22: A company's internal environment considers:

  1. Finance, Operations, purchasing
  2. Research & Development (R&D)
  3. Both a and b
  4. None of the above

MCQ 23: The economies that offer great opportunities are classified as:

  1. subsistence economies
  2. industrial economies
  3. developing economies
  4. none of above

MCQ 24: The VF Corporation offering more than thirty premium brands is an example of:

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

MCQ 25: A company's microenvironment, the 'financial publics' consists of:

  1. banks
  2. investment analysis
  3. stockholders
  4. all of above

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