BBA Marketing Degree Courses

Chapter 10: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 10

Managing Marketing Information: Customer Insights Quiz Questions & Answers PDF Download - 3

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Managing Marketing Information Customer Insights Exam Questions and Answers PDF Download: Test 3

MCQ 11:

The possible objectives of advertising includes

  1. persuasive advertising
  2. reminder advertising
  3. reminder advertising
  4. all of above
MCQ 12:

The classification of customers are of

  1. 2 types
  2. 3 types
  3. 4 types
  4. 5 types
MCQ 13:

A product is anything that is offered to market for

  1. attention
  2. acquisition
  3. use or consumption
  4. all of above
MCQ 14:

The buying of 'Lamborghini' automobiles by customers willing to travel great distances is an example of

  1. specialty products
  2. convenience services
  3. augmented products
  4. unsought industrial product
MCQ 15:

The focus on distribution efficiency is integral part of

  1. The production concept
  2. The product concept
  3. The selling concept
  4. The marketing concept

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Managing Marketing Information Customer Insights App (Android & iOS)

Managing Marketing Information Customer Insights App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (iOS & Android)

Business Statistics App (Android & iOS)

Business Statistics App (Android & iOS)

Business Mathematics App (Android & iOS)

Business Mathematics App (iOS & Android)