Principles of Marketing MCQs – Practice Test 17 (Chapter 17)

Products, Services and Brands MCQs with Answers PDF Download – Test 17

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Products, Services & Brands MCQs – Practice Test 17 PDF Download

MCQ 81: The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as:

consumer oriented marketing
customer value marketing
innovative marketing
inbound ⁄ outbound marketing

MCQ 82: The classic examples of desirable products are:

nutritious high fiber cereals
insurance products
ineffective medicines
junk food and cigarettes

MCQ 83: The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as:

deficient products
pleasing products
salutary products
desirable products

MCQ 84: The list of products depending upon long run consumer benefits and consumer satisfaction does not includes:

salutary products
outbound products
deficient products
pleasing products

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