Market Targeting Multiple Choice Questions with Answers – PDF Download

MCQ 1: The five forces model of Michael Porter determines the attractiveness in long-run does not include:

1. threat of new entrants
2. threat of rivalry
3. threat of substitute products
4. opportunity to alliance

MCQ 2: The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as:

1. segment identification
2. segment attractiveness
3. solution based segmentation
4. need based segmentation

MCQ 3: The differentiated marketing in comparison of undifferentiated marketing creates:

1. more total sales
2. less total sales
3. less total cost
4. more total purchases

MCQ 4: The process of determining profitability of each segment is classified as:

1. segment profitability
2. segment positioning
3. acid test segments
4. marketing mix

MCQ 5: The set of segments which share some profitable similarities are classified as:

1. micro segment
2. niche segments
3. super segments
4. similar segments