Market Targeting MCQ (Multiple Choice Questions) PDF Download

The five forces model of Michael Porter determines the attractiveness in long-run does not include

1. threat of new entrants
2. threat of rivalry
3. threat of substitute products
4. opportunity to alliance

The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as

1. segment identification
2. segment attractiveness
3. solution based segmentation
4. need based segmentation

The differentiated marketing in comparison of undifferentiated marketing creates

1. more total sales
2. less total sales
3. less total cost
4. more total purchases

The process of determining profitability of each segment is classified as

1. segment profitability
2. segment positioning
3. acid test segments
4. marketing mix

The set of segments which share some profitable similarities are classified as

1. micro segment
2. niche segments
3. super segments
4. similar segments