Market Targeting Notes Questions with Answers PDF Download - 43

The differentiated marketing in comparison of undifferentiated marketing creates

1. more total sales
2. less total sales
3. less total cost
4. more total purchases

The demand of market corresponding to the level of industry is called as

1. market forecast
2. demand forecast
3. product forecast
4. market share forecast

The calculation of 'area market potential' includes the methods which are

1. market-buildup method
2. multiple-factor index method
3. chain-ratio method
4. both A and B

The pricing technique according to which the low price is charged for a quality offering is classified as

1. break-even pricing
2. perceived value pricing
3. target return pricing
4. value pricing

The influential model of attitude change and attitude formation is

1. elaboration likelihood model
2. value likelihood model
3. expectancy elaboration model
4. value elaboration model