Targeted Marketing MCQs with Answers PDF Download – Test 98

MCQ 486: The Company is able to respond customers by customizing market offering on one to one basis is classified as:

1. mass customization
2. individual empowerment
3. super segments
4. customaries

MCQ 487: In the analysis of worldwide population growth, identifying household patterns for marketing purposes are said to be:

1. demographic environment analysis
2. geographic environment analysis
3. economic environment analysis
4. analysis of natural environment

MCQ 488: The process of creating 'Value Proposition' is considered as:

1. segment profitability
2. segment positioning
3. acid test segments
4. marketing mix

MCQ 489: The benefits or characteristics that customers strongly attribute with the brand are considered as:

1. points of association
2. points of differences
3. points of references
4. points of positioning

MCQ 490: A structured way to distribute the insights within the organization is called:

1. marketing dashboards
2. customer dashboards
3. stakeholder's dashboards
4. unit dashboards