Targeted Marketing MCQs with Answers PDF Download – Test 98

The Company is able to respond customers by customizing market offering on one to one basis is classified as

1. mass customization
2. individual empowerment
3. super segments
4. customaries

In the analysis of worldwide population growth, identifying household patterns for marketing purposes are said to be

1. demographic environment analysis
2. geographic environment analysis
3. economic environment analysis
4. analysis of natural environment

The process of creating 'Value Proposition' is considered as

1. segment profitability
2. segment positioning
3. acid test segments
4. marketing mix

The benefits or characteristics that customers strongly attribute with the brand are considered as

1. points of association
2. points of differences
3. points of references
4. points of positioning

A structured way to distribute the insights within the organization is called

1. marketing dashboards
2. customer dashboards
3. stakeholder's dashboards
4. unit dashboards