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MCQ 496: The emergency, goods and impulse goods are the types of:

  1. convenience goods
  2. shopping goods
  3. unsought goods
  4. specialty goods

MCQ 497: The reliability, innovativeness and resilience are the levels of:

  1. leverage differentiation
  2. comparative differentiation
  3. services differentiation
  4. faster differentiation

MCQ 498: The market consists on the set of customers, for which the company wants to pursue its business is called:

  1. penetrated market
  2. potential market
  3. target market
  4. available market

MCQ 499: All the products in category and line extensions a seller makes particularly is classified as:

  1. brand line
  2. sub-brand line
  3. brand assortment
  4. brand endorsement

MCQ 500: In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as:

  1. facilitators
  2. terminators
  3. merchants
  4. agents

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