Customer Equity MCQs with Answers PDF Download – Test 86

MCQ 426: The brands used by retailers or distributors to attract large number of customer's are classified as:

1. extract brands
2. bait brands
3. retained brands
4. lifetime brands

MCQ 427: The 'inbound or outbound logistics' are the part of value chains:

1. primary activities
2. marketing activities
3. financial activities
4. raw material activities

MCQ 428: The brand association which can be made because of internal resources and feasible commitment is classified as:

1. desirability
2. deliverability
3. differentiability
4. feasibility

MCQ 429: The companies that take risks and mistakes, have vision of future necessities and flexibility are considered as:

1. active firms
2. proactive firms
3. reactive firms
4. responsive firms

MCQ 430: The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of:

1. determining demand
2. select pricing objective
3. analyzing prices of competitor's
4. estimating costs