Customer Equity MCQs (Multiple Choice Questions) PDF Download - 86

The brands used by retailers or distributors to attract large number of customer's are classified as

1. extract brands
2. bait brands
3. retained brands
4. lifetime brands

The 'inbound or outbound logistics' are the part of value chains

1. primary activities
2. marketing activities
3. financial activities
4. raw material activities

The brand association which can be made because of internal resources and feasible commitment is classified as

1. desirability
2. deliverability
3. differentiability
4. feasibility

The companies that take risks and mistakes, have vision of future necessities and flexibility are considered as

1. active firms
2. proactive firms
3. reactive firms
4. responsive firms

The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of

1. determining demand
2. select pricing objective
3. analyzing prices of competitor's
4. estimating costs