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BBA Marketing Management MCQs – Mock Test 90

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Free "Marketing & Customer Value MCQ" App Download (Android & iOS): Network of specific suppliers and distributors to create superior value is called; MCQ with answers: value chain, supply chain, marketing chain, and product chain. Practice Developing Marketing Strategies and Plans Questions and Answers, Google Book to download free chapter for marketing digital workshops.

Marketing & Customer Value MCQ – Mock Test 90 PDF Download

MCQ 446: The network of specific suppliers and distributors to create superior value is called:

  1. supply chain
  2. value chain
  3. product chain
  4. marketing chain

MCQ 447: The markets in which participants directly exchange goods or services are classified as:

  1. public markets
  2. barter markets
  3. buying markets
  4. private alliances

MCQ 448: In the product hierarchy, the product variant or item is classified as:

  1. class and line type
  2. need family type
  3. stock type
  4. stock keeping unit

MCQ 449: The limited and temporary repository of useful information is classified as:

  1. long term memory
  2. short term memory
  3. permanent memory
  4. None of above

MCQ 450: The convenient products and services are mostly served to the customers who are:

  1. geographically constrained
  2. time constrained
  3. money constrained
  4. both B and C

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