Channel Levels MCQ with Answers PDF Download – Test 92

MCQ 456: The zero-level channel is also known as:

1. descriptive channels
2. functional channels
3. direct marketing channel
4. indirect marketing channel

MCQ 457: When the customers base their predictions on example that comes to mind easily are classified as:

1. availability heuristic
2. representative heuristic
3. anchoring heuristic
4. adjusting heuristic

MCQ 458: The buying mode in which the buyer purchases products or services for the very first time is classified as:

1. new task
2. modified task
3. straight task
4. in-house task

MCQ 459: In BVA, the measurement of customer's awareness of brand is classified as:

1. knowledge
2. perceived knowledge
3. energized knowledge
4. brand knowledge

MCQ 460: The form of undersupply relative to an explicit or implicit contract is classified as:

1. self-serving
2. opportunism
3. reduced opportunities
4. asset specify