BBA Marketing Management Practice Test 94
Marketing Research Process MCQs (Multiple Choice Questions) PDF Download - 94
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Marketing Research Process MCQ with Answers PDF Download: Quiz 94
The fourth step in the marketing research process is
- collecting the information
- storing the findings
- ignoring competitive prices
- analyzing the marketing information
The step of creating storyboard of each segment for testing the profitability of each segment is classified as
- acid test
- profitability test
- product positioning strategy
- segment attractiveness
The process of identifying different competitive forces hierarchy is classified as
- market penetration
- market division
- market partitioning
- customer classification
The total number of products that will be bought by defined set of customers for specific area is called
- market demand
- product demand
- services demand
- customer buying power
The sales limit is expected because of increase in the marketing effort as compared to competitors is called as
- Company sales potential
- product sales potential
- market demand potential
- forecasted sales
BBA Marketing Management Exam Prep Tests
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Financial Management Practice Questions
- In weighted average cost of capital, capital components are funds that are usually offered by
- In corporation characteristics, losses are subject to funds invested actually is considered as
- Value generally promises to pay at maturity date and a firm borrows is considered as bond's
- All assets are perfectly divisible and liquid in
- Real interest rate and real cash flows do not include
Marketing Research Process Practice Tests
- Brand association which can be made superior and distinctive relevance to competitor's is classified as
- Company is able to respond customers by customizing market offering on one to one basis is classified as
- Study of how groups, individuals and firms buy goods and services to satisfy their needs is called
- In marketing channels, intermediaries whose function is to negotiate on behalf of buyer but do not take title of goods are classified as
- Conflict that can occur between two channels which operate at same level is classified as
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