Marketing Research Process MCQs with Answers PDF Download – Test 94

MCQ 466: The fourth step in the marketing research process is:

1. collecting the information
2. storing the findings
3. ignoring competitive prices
4. analyzing the marketing information

MCQ 467: The step of creating storyboard of each segment for testing the profitability of each segment is classified as:

1. acid test
2. profitability test
3. product positioning strategy
4. segment attractiveness

MCQ 468: The process of identifying different competitive forces hierarchy is classified as:

1. market penetration
2. market division
3. market partitioning
4. customer classification

MCQ 469: The total number of products that will be bought by defined set of customers for specific area is called:

1. market demand
2. product demand
3. services demand
4. customer buying power

MCQ 470: The sales limit is expected because of increase in the marketing effort as compared to competitors is called as:

1. Company sales potential
2. product sales potential
3. market demand potential
4. forecasted sales