Marketing Research Process MCQs (Multiple Choice Questions) PDF Download - 94

The fourth step in the marketing research process is

1. collecting the information
2. storing the findings
3. ignoring competitive prices
4. analyzing the marketing information

The step of creating storyboard of each segment for testing the profitability of each segment is classified as

1. acid test
2. profitability test
3. product positioning strategy
4. segment attractiveness

The process of identifying different competitive forces hierarchy is classified as

1. market penetration
2. market division
3. market partitioning
4. customer classification

The total number of products that will be bought by defined set of customers for specific area is called

1. market demand
2. product demand
3. services demand
4. customer buying power

The sales limit is expected because of increase in the marketing effort as compared to competitors is called as

1. Company sales potential
2. product sales potential
3. market demand potential
4. forecasted sales