Marketing Research Process Notes Questions with Answers PDF Download – Test 91

MCQ 451: The unstructured technique that allows a possible range of responses is classified as:

1. quantitative measures
2. qualitative measures
3. open-ended questionnaire
4. close-ended questionnaire

MCQ 452: The process through which large organizations identify, choose and evaluate among the range of brands is classified as:

1. small buying
2. procedure buying
3. organizational buying
4. large buying

MCQ 453: The individuals who request the need of purchasing something are classified as:

1. initiators
2. users
3. influencers
4. providers

MCQ 454: The pricing technique through sellers charge constant low prices without any sales promotion effort is classified as:

1. perceived pricing
2. everyday low pricing
3. high low pricing
4. value pricing

MCQ 455: The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called:

1. close-ended questions
2. rating scale
3. open-ended questions
4. stratified sampling