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MCQ 441: In value stages, the marketing program investment must consider:

  1. attachment
  2. product and trade
  3. price premiums
  4. market capitalization

MCQ 442: The group or individuals who decide the supplier's and product requirements are classified as:

  1. deciders
  2. selectors
  3. evaluators
  4. providers

MCQ 443: The budget which is set slight lower than the sales forecast is classified as:

  1. raw material budgeting
  2. product budgeting
  3. sales budget
  4. quota system

MCQ 444: The 'awareness of goals' is best classified as:

  1. internal marketing metrics
  2. perceived metrics
  3. quality metrics
  4. loyalty metrics

MCQ 445: According to VALS framework, the consumer's dimension groups with lower resources does not include:

  1. makers
  2. survivors
  3. thinkers
  4. believers

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