BBA Marketing Management MCQs - Chapter 14
Product Strategy Setting Multiple Choice Questions (MCQ) PDF Download - 2
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The Product Strategy Setting Multiple Choice Questions (MCQ Quiz) with Answers PDF, Download Product Strategy Setting MCQ PDF e-Book Ch. 14-2 to learn BBA Marketing Management Course. Solve Consumer Goods Classification Multiple Choice Questions (MCQs), Product Strategy Setting quiz with answers PDF for online marketing certificate programs. The Product Strategy Setting MCQ App Download: Free BBA Marketing Management App for industrial goods classification, customer value hierarchy, product systems and mixes career test for business administration bachelor degree online.
The MCQs: The goods that are frequently and immediately bought by consumer's are classified as; "Product Strategy Setting" App (Android, iOS) with answers: specialty goods, unsought goods, convenience goods, and shopping goods for online marketing certificate programs. Practice Marketing Research Process Quiz Questions, download Apple e-Book (Free Sample) for best online business management degree.
Product Strategy Setting MCQs with Answers PDF Download: Quiz 2
The goods that are frequently and immediately bought by consumer's are classified as
- unsought goods
- specialty goods
- convenience goods
- shopping goods
The goods that enter completely into manufacturing of the product are classified as
- supplies services
- materials and parts
- capital items
- business services
The long lasting products that facilitate the development of the finished product is classified as
- capital items
- natural items
- farm items
- heterogeneous items
In third level of customer value hierarchy, the marketer creates the basic products into
- expected products
- basic product
- augmented products
- potential product
The total number of product items included in the product mix is classified as
- depth of product mix
- consistency of product mix
- width of product mix
- length of product mix
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Principles of Marketing Mock Tests
BBA Marketing Management Practice Questions
Principles of Marketing MCQ with Answers
- Countries having industrial economic structure are
- According to 'real-win-worth doing' proposition, analysis of checking profit potential for new product is part of
- Macro environment includes
- Analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as
- If customer's expectations and products performance matches, customer is
Product Strategy Setting MCQ Book Questions
- According to customer value hierarchy, second level is one in which marketer converts core benefits into
- Examples of non-durable goods are
- Kind of goods that are purchased by customers after comparing products on basis of price, quality and sustainability are classified as
- Concept which refers how well services or products are brought from company to customers is classified as
- If customer's expectations and products performance matches, customer is