BBA Marketing Management MCQs – Practice Test 2 (Chapter 14)

Product Strategy Setting MCQ with Answers PDF Download – Test 2

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Product Strategy Setting MCQ – Practice Test 2 PDF Download

MCQ 6: The goods that are frequently and immediately bought by consumer's are classified as:

unsought goods
specialty goods
convenience goods
shopping goods

MCQ 7: The goods that enter completely into manufacturing of the product are classified as:

supplies services
materials and parts
capital items
business services

MCQ 8: The long lasting products that facilitate the development of the finished product is classified as:

capital items
natural items
farm items
heterogeneous items

MCQ 9: In third level of customer value hierarchy, the marketer creates the basic products into:

expected products
basic product
augmented products
potential product

MCQ 10: The total number of product items included in the product mix is classified as:

depth of product mix
consistency of product mix
width of product mix
length of product mix

BBA Marketing Management Notes App & e-Book – Product Strategy Setting Exam Prep

Developing Pricing Strategies MCQs

Analyzing Consumer Markets MCQs

Product Strategy Setting MCQs

Designing and Managing Services MCQs

Developing Marketing Strategies and Plans MCQs

Crafting Brand Positioning MCQs

Integrated Marketing Channels MCQs

Collecting Information and Forecasting Demand MCQs

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