BBA Marketing Management MCQs – Practice Test 2 (Chapter 14)

Product Strategy Setting MCQ with Answers PDF Download – Test 2

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Product Strategy Setting MCQ – Practice Test 2 PDF Download

MCQ 6: The goods that are frequently and immediately bought by consumer's are classified as:

unsought goods
specialty goods
convenience goods
shopping goods

MCQ 7: The goods that enter completely into manufacturing of the product are classified as:

supplies services
materials and parts
capital items
business services

MCQ 8: The long lasting products that facilitate the development of the finished product is classified as:

capital items
natural items
farm items
heterogeneous items

MCQ 9: In third level of customer value hierarchy, the marketer creates the basic products into:

expected products
basic product
augmented products
potential product

MCQ 10: The total number of product items included in the product mix is classified as:

depth of product mix
consistency of product mix
width of product mix
length of product mix

BBA Marketing Management Notes App & e-Book – Product Strategy Setting Exam Prep

Integrated Marketing Channels MCQs

Creating Long-term Loyalty Relationships MCQs

Competitive Dynamics MCQs

Crafting Brand Positioning MCQs

Identifying Market Segments and Targets MCQs

Analyzing Business Markets MCQs

Conducting Marketing Research MCQs

Creating Brand Equity MCQs

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