BBA Marketing Management MCQs - Chapter 14
Product Strategy Setting Quiz Questions & Answers PDF Download - 15
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The Product Strategy Setting Quiz Questions and Answers PDF (Product Strategy Setting Quiz PDF e-Book) download Ch. 14-15 to learn BBA Marketing Management Course. Practice Consumer Goods Classification MCQs, Product Strategy Setting MCQ questions and answers PDF for online business administration courses. The Product Strategy Setting Quiz App Download: Free learning app for customer value hierarchy, industrial goods classification, product and services differentiation career test for general business degree online.
The Quiz: The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as; "Product Strategy Setting" App (iOS, Android) with answers: Specialty goods; Unsought goods; Convenience goods; Shopping goods; for master of science in marketing. Study What is Brand Equity Quiz Questions, download Amazon eBook (Free Sample) for online business administration courses.
Product Strategy Setting Exam Questions and Answers PDF Download: Test 15
The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as
- unsought goods
- specialty goods
- convenience goods
- shopping goods
The system states the way, which users use the products and its related services is classified as
- product classification system
- consumption system
- customer value system
- product differentiation system
The examples of natural products include
- cotton and jute
- fruits and vegetables
- wheat and livestock
- iron ore and lumber
The ability of company to meet the product demands of each customer is classified as
- mass effectivity
- mass customization
- consumption system
- mass productivity
The kind of convenience goods that are purchased by consumers without any searching effort are classified as
- impulse goods
- staples
- homogeneous goods
- emergency goods
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Marketing Management MCQs eBook Download
Principles of Marketing Mock Tests
BBA Marketing Management Practice Questions
Principles of Marketing MCQ with Answers
- Segment whose size, purchasing power of customers and profiles of customers in segments can be measured in terms of numerical figures is considered as
- Segmentation on basis of values and attitudes and behavioral patterns is an example of
- 'market segmentation' includes
- Course of sales and profits of a product over its whole life is called
- Second step of personal selling process after completion of prospecting and qualifying is to
Product Strategy Setting MCQ Book Questions
- In product hierarchy, specific need that causes to seek existence of particular product family is classified as
- Ways in which a company can do product line stretching are
- Capital items include
- Examples of natural products include
- Special technique of co-branding which builds brand equity for components or materials containing different branded products is classified as