BBA Marketing Management MCQs – Practice Test 15 (Chapter 14)

Product Strategy Setting Quiz with Answers PDF Download – Test 15

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Product Strategy Setting Quiz – Practice Test 15 PDF Download

MCQ 71: The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as:

unsought goods
specialty goods
convenience goods
shopping goods

MCQ 72: The system states the way, which users use the products and its related services is classified as:

product classification system
consumption system
customer value system
product differentiation system

MCQ 73: The examples of natural products include:

cotton and jute
fruits and vegetables
wheat and livestock
iron ore and lumber

MCQ 74: The ability of company to meet the product demands of each customer is classified as:

mass effectivity
mass customization
consumption system
mass productivity

MCQ 75: The kind of convenience goods that are purchased by consumers without any searching effort are classified as:

impulse goods
staples
homogeneous goods
emergency goods

Product Strategy Setting Quiz App & e-Book – BBA Marketing Management Study Material

Analyzing Business Markets MCQs

Crafting Brand Positioning MCQs

Competitive Dynamics MCQs

Designing and Managing Services MCQs

Identifying Market Segments and Targets MCQs

Integrated Marketing Channels MCQs

Analyzing Consumer Markets MCQs

Collecting Information and Forecasting Demand MCQs

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