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MCQ: 21

In the new product development process, after the analysis of business the next step to be taken is

  1. test marketing
  2. One channel marketing
  3. penetration marketing
  4. individual marketing
MCQ: 22

The adopter group who is the suspicious of change is classified as

  1. late majority
  2. early majority
  3. laggard
  4. early adopter

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