Principles of Marketing Exam MCQs – Practice Test 4 (Chapter 7)

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Direct & Online Marketing MCQs – Practice Test 4 PDF Download

MCQ 16: The profits related to the new product in its introductory stage are:

negative
continuously rising
higher
declining

MCQ 17: In the communication process, the decoding, encoding, feedback and response are together classified as:

communication tools
communication channels
communication functions
communication parties

MCQ 18: The major sources of ideas for product development comes from:

internal sources
external sources
product lines extension
both a and b

MCQ 19: The way the consumers feel or perceive towards an actual product or potential market offering is called:

sales concept
product idea
product image
customer management

MCQ 20: The products such as "VHS tapes" are examples of:

product classes
product forms
branding
product perception

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