Principles of Marketing MCQs – Practice Test for Exam Prep

Online Marketing Presence Multiple Choice Questions with Answers – PDF Download

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Online Marketing Presence MCQs PDF Download – Prep Test

MCQ 1: When the new developed product concept is tested, the next immediate step is to:

develop market strategy
develop a testing technique
develop intermediaries
develop logistic network

MCQ 2: The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as:

product concept
production phase
production screening
raw-material screening

MCQ 3: The customers in growth stage of life cycle of products are classified as:

innovators
early adopters
middle majority customers
laggards

MCQ 4: The profits related to the new product in its introductory stage are:

negative
continuously rising
higher
declining

MCQ 5: The way the consumers feel or perceive towards an actual product or potential market offering is called:

sales concept
product idea
product image
customer management

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