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Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles of Marketing Certification MCQs – Practice Test 3 (Chapter 7)

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Direct & Online Marketing Quiz PDF Download – Practice Test 3

MCQ 11: The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as:

  1. product concept
  2. production phase
  3. production screening
  4. raw-material screening

MCQ 12: The tendency of difficult understanding related to use of market offering is called:

  1. relative advantage
  2. complexity
  3. communicability
  4. compatibility

MCQ 13: The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as:

  1. emotional appeal
  2. rational appeal
  3. moral appeal
  4. irrational appeal

MCQ 14: The customers in growth stage of life cycle of products are classified as:

  1. innovators
  2. early adopters
  3. middle majority customers
  4. laggards

MCQ 15: Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as:

  1. online media
  2. print media
  3. broadcast media
  4. display media

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