Principles of Marketing Certification MCQs – Practice Test 3 (Chapter 7)

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Direct & Online Marketing Quiz – Practice Test 3 PDF Download

MCQ 11: The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as:

product concept
production phase
production screening
raw-material screening

MCQ 12: The tendency of difficult understanding related to use of market offering is called:

relative advantage
complexity
communicability
compatibility

MCQ 13: The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as:

emotional appeal
rational appeal
moral appeal
irrational appeal

MCQ 14: The customers in growth stage of life cycle of products are classified as:

innovators
early adopters
middle majority customers
laggards

MCQ 15: Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as:

online media
print media
broadcast media
display media

Principles of Marketing Quiz App & e-Book – Direct & Online Marketing Certification Guide

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