Principles of Marketing MCQs - Chapter 7

Direct and Online Marketing Quiz Questions & Answers PDF Download - 3

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The Quiz: The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as; "Direct and Online Marketing" App (iOS, Android) with answers: production phase, product concept, production screening, and raw-material screening to study online MBA marketing courses. Study Media Marketing Quiz Questions, download Amazon eBook (Free Sample) for online master's degree in business management.

Direct & Online Marketing Exam Questions and Answers PDF Download: Test 3

MCQ: 11

The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as

product concept
production phase
production screening
raw-material screening

MCQ: 12

The tendency of difficult understanding related to use of market offering is called

relative advantage
complexity
communicability
compatibility

MCQ: 13

The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as

emotional appeal
rational appeal
moral appeal
irrational appeal

MCQ: 14

The customers in growth stage of life cycle of products are classified as

innovators
early adopters
middle majority customers
laggards

MCQ: 15

Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as

online media
print media
broadcast media
display media

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